Somewhere right now, a company you've never met is being paid £8 a month for something you forgot you subscribed to.
The modern economy has rules, rents and a lot of people hoping you won't read the small print. Serf's Up is your plain-English starter pack: how money really works, how the well-off play the game legally, and how you can play it too, even from a small starting point.
Along the way you'll meet technofeudalism (economist Yanis Varoufakis's argument that big tech platforms are the new landlords, and what his critics say), and what it means for your wages, your subscriptions and your savings.
Inside you'll discover:
The Two Buckets: how to stop pouring income down the drain
Free money you may be missing: pensions, the Lifetime ISA and more
How the rich play it: time, tax wrappers and low costs
The Landlord Lens: who is collecting rent on your life?
Side income you own, not rent, plus the tax basics
The Too-Good Test and a 30-day action plan
Short sentences. No jargon. Real UK numbers and worked examples. About one dry joke per page.
Included in your purchase
A high-quality PDF file containing the entirety of the book.
An EPUB file for your eBook reader.
General information only, not financial advice. Figures correct as of September 2026.
